There is an increased demand for personal care services in the country. When we say grooming studios, we are referring to salons, barbershops, beauty treatment centres and hair salons. The robust growth is driven by urbanisation, rise in disposable income of the people, social media and an increased importance on personal appearance.
Statistics at a Glance
By the end of 2025, the global beauty and personal care industry is projected to reach $677.19 billion. The salon industry alone is likely to contribute $297.07 billion with a CAGR of 7.78%. This is because today’s discerning customers prefer beauty services that are top-notch, personalised and premium.
Best Salon & Spa Software to Manage Growth
With the demand being on the rise, growth becomes critical. Salon and spa owners are constantly looking for ways that will help them manage the growth. Three aspects that are critical in the beauty business are – staff, clients, and packages.
In this blog, we will be discussing how you can manage each of these using one centralised salon CRM.
Staff Management – Empower your Team
Simplified Staff Scheduling:
A salon business thrives on easy and robust scheduling. Without a designated system, your staff can feel burnt out easily. With salon scheduling software, shifts can be automated. The system automatically staggers shifts to match employee peak hours. It also gives buffer time between appointments for employees to relax and rejuvenate. Software helps boost staff utilisation and also minimises scheduling errors.
Performance Tracking & Commission Management:
As a salon owner, it is your duty to ensure that your staff stays motivated throughout. Salon and spa software helps you track every employee’s performance so that you can make an informed decision. Data can be used to reward top performers and identify areas of improvement for certain employees. The dashboard offers detailed insights on service tracking, upsell rates, and customer feedback. It helps you allocate commissions accordingly too. You can offer target-based or item-based incentives.
Regular Training & Upskilling:
In the beauty business, regular training and upskilling is a must. In order to build a reliable team, it is the duty of every salon owner to invest in robust training and upskilling. Ongoing staff training is not just crucial in technical skills but also customer service and use of new-age tools. You can also partner with product companies for certifications. Training programs can definitely improve staff skills and knowledge.
Client Management – Build Trust, One Appointment at a Time
Seamless Appointment Booking:
Client management is the cornerstone of a successful salon. A client’s first interaction with your business should be smooth. Thus, make sure you invest in a salon booking management system. Online booking offers convenience and gives clients the advantage of scheduling an appointment any time they want. The booking system also sends out automated reminders which results in fewer no-shows.
Client Profiles for Personalised Services:
As mentioned earlier, today’s clients prefer premium, personalised services. A salon CRM helps maintain client profiles. It helps you store all essential client information in one place. Each time a client comes in, you can offer consistent services. In case your employees forget a certain client’s preferences, they can simply refer to their profiles to quickly get an idea of their preferences, past treatments, allergy information, and so on. In every client’s profile, you can also maintain loyalty program information.
Package Management – Bundling for Profit
Bundled Services:
Offering packages can enhance your salon’s overall appeal and revenue. Salon software usually has a package management feature which helps you create, manage and sell service packages. It’s best to combine popular services into a bundle. Whether you run a barbershop or beauty parlour, you can bundle services in twos or threes accordingly. Selling packages helps keep your revenue afloat.
Memberships:
A lot of clients also prefer buying memberships in advance and using the services later. This ensures guaranteed income and revenue stability and customers too feel at ease as they can avail services for which they had paid in advance. It’s best to offer packages and memberships around holidays, festivals and peak season. To promote the kind of offers you run, you can use social media and email marketing.
Customisable Service Packages:
For weddings and events, salon software also makes it possible to offer customised service packages. If a client has certain preferences or wants certain services bundled together, customised packages make it possible. Based on client spending, you can even offer complimentary products and services.
Final Words: Scaling with Salon & Spa Software
Grooming studios are expanding quickly and to meet the rising demand, adopting new-age technology is a must. Unlike other salon software available in the market, Salon360App is built for smart salons that want to scale. The robust features of the software can be used to manage staff, clients and packages from a centralised location. It not just positions your salon or spa for sustainable growth but also gives you a competitive advantage in the ever-evolving beauty industry.
Ready to unleash the growth potential of your salon? Take a FREE demo.
