Every salon and spa owner knows that client retention and loyalty are key to success. You obviously want to see all the chairs in your salon full and clients coming back again and again. By successfully retaining existing clients, you won’t feel the need to attract new ones on a regular basis. Did you know? Selling to your existing clients is a lot easier than acquiring new ones. One of the best strategies to enhance your client retention is running a loyalty program. It’s easy-peasy, and can be created and managed on your salon appointment booking software.
What is a Salon Loyalty Program?
As the name suggests, the focus of a loyalty program is to build a strong relationship with clients. It’s all about rewarding clients for their continued patronage. By setting up a loyalty program, you can show your appreciation to customers who are loyal. The goal of every loyalty program is to make sure your clients keep coming back for more. However, how do you foster brand advocacy?
In this blog, we will be discussing all the tips and tricks that will help you create the right type of loyalty program for your salon or spa.
How to Create a Loyalty Program for your Beauty Business?
Identify your Goals
The first step is to figure out what you want to achieve with your program. By setting clear objectives, you will be able to create the program better. A few possible goals include acquiring salon client contact information, increasing frequency of visits, selling more products, better client referrals, promoting a specific service or strengthening brand awareness. By knowing what you want to achieve, you can build a solid client base.
Choose a structure for the loyalty program
Remember, no two loyalty programs are alike. Based on your needs and objectives, you can customise your program. Let’s explore some of the most popular types of loyalty programs:
- Points-based loyalty program: This one is a no-brainer and the most popular loyalty program. Clients earn points for every visit, product or service purchased. Once a client accumulates a certain number of points, they can be redeemed or exchanged for a reward. This can be discounts, free services or even exclusive products.
- Tiered loyalty program: This is another popular loyalty program structure used by luxury or high-end salons. It’s a tiered loyalty program that offers perks to a customer based on their spend levels over a certain period. For example, think silver, gold and platinum. As clients move up levels, they can redeem their rewards. Higher tiers receive more valuable rewards.
- Punch-card loyalty program: Though a punch-card loyalty program is not so popular, salons and spas still use it. Either physical punch cards are given or it’s set up on the app. When a client visits your salon, you can scan their digital punch card and once their card is fully punched, they can redeem their reward. This is a pretty straight-forward reward program which makes it easier for both the customer as well as the salon to keep a track.
- Visit-based program: A visit-based program is also immensely popular. Clients earn rewards after a certain number of visits. For example, after 7 visits, they receive a free product or service.
Choose the right rewards
The goal of a loyalty program is to incentivise your customers without hurting your bottom line. Thus, the rewards you’re offering should be smart. A few options include free or discounted products, early access to seasonal promotions, free salon product samples, priority booking or VIP access to events.
Incorporate ease of use
If the loyalty program is not easy to use and is complicated, clients are less likely to participate. Get your hands on the best salon appointment app that can make it easy to earn and redeem rewards. It should be simple and transparent.
Digitise the program
A digital solution can help you streamline the loyalty program. Create a program on the salon software. Use text messages or email campaigns to promote the program or notify clients about upcoming promotions. You can also promote the program on social media channels. You can also gather data to personalise offers for clients. For example, if a client only comes to you for a haircut, offer them a free product after they have availed a certain number of haircuts.
Conclusion
A loyalty program is not just about giving your clients rewards. It’s also about enhancing their experience each time they visit. When you incentivise them, they too will be encouraged to spend more. In the bargain, they become unpaid advocates of your business. Salon360App is here to help you every step of the way and make your loyalty program a huge success. You need no cards or paper; everything is driven digitally. Reach out for a free demo.
