The Indian beauty salon market is a growing industry. It is projected to reach USD 22.99 billion by 2033. However, just like other businesses, salons too will be required to adopt effective marketing strategies to attract new clients and retain existing ones. Salon marketing software has made it easier for beauty business owners. Instead of using several different tools for their marketing efforts, they can now use a single marketing solution.
Gone are the days when traditional advertising would be enough. Today, salons and spas are adopting a holistic approach towards client engagement. If you’re wondering how you can create meaningful connections at various touchpoints, we have the secret.
Keep reading to find out…
6 Benefits of Using Salon Marketing Solutions
- Automated Communication
In the salon industry particularly, client communication is key. You need to constantly be in touch with your clients to understand their needs. However, is it really possible on a daily basis with so much going on? It’s impossible for a salon owner to call every client. As your client base grows, it becomes harder. Here’s where a salon appointment app helps. Clients can schedule an appointment on their own at any time of the day. Once the booking has been made, the software automatically sends reminders and notifications to them. This is marketing is a way as all your communication tasks are now automated. You don’t have to worry about personally calling every client. Besides this, the software can also answer any FAQs that your clients might have. In today’s day and age, automation can definitely lighten your load.
- Run Email Marketing Campaigns
Salon marketing software has built-in email marketing tools that allows you to create and send emails to your clientele. You can even choose from an array of templates available on the software. Automated marketing allows you to design beautiful emails and send them to your clients. Additionally, the segmentation feature on the software allows you to segment your clients so that you can craft your emails accordingly. A few segments you can create are – first-time clients, existing clients and regular clients who haven’t visited for a while. By creating different groups, you can send out tailored email campaigns to each of them. Also, you don’t have to segment the customers. The software automatically detects active and inactive customers and gives you a report.
Besides promotional emails, you can even send your clients newsletters, discount coupons, event invites and more.
- Leverage Client Data for Personalisation
In marketing, personalisation is everything. The best part of using salon marketing solutions is the ability to personalise your marketing messages. The app can be used to segment clients on an array of parameters including preferences, visit frequency, purchasing habits, and previous services availed. Based on this segmentation, you can then send out tailored promotions and discounts. For instance, a 20% discount coupon to clients who haven’t visited in a while. Besides this, birthday and anniversary emails also make clients feel valued and appreciated. Doing this without software is a daunting task. Hence, it’s better to automate it as well.
- Run Loyalty and Referral Programs
To attract new clients and retain current clients, consider implementing a loyalty program. Salon software can track clients visits and spending thereby giving you a chance to offer personalised rewards and incentives. You can structure your loyalty program the way you want. They can either earn points on every visit or avail a discount on their next visit. No matter how you structure it, the software will help you track its progress.
Besides a rewards program, you can even incorporate a referral tracking system. Offer incentives to any clients who refer new customers. You can intimate clients about your loyalty and referral program via email, SMS or in-app notifications.
- Online Reputation Management
Reviews and feedback help you build trust and credibility for your business. Back in the day, clients would solely rely on word-of-mouth. However, things have changed today. When clients perform a “Google search”, they look for online reviews before scheduling an appointment. By using the right salon marketing solutions, you can maintain your online reputation. See what’s being said about your business online. The software automatically displays positive feedback and reviews first and the negative comments below. It also gives you a chance to respond to negative feedback quickly. Use feedback from both positive as well as negative reviews to turn the situation around and improve service quality.
- Collect and Analyse Data
Your marketing efforts will go in vain if you don’t collect and analyse data. The software shows you specific key performance indicators. Whether you’re running an email or social media campaign, the salon marketing software will help you track various metrics. This gives you a chance to identify which strategies are working and which are not. Regularly reviewing data is key if you want to succeed.
Conclusion
With the right salon marketing solutions, you can automate your marketing strategy to save time, reach more clients and reduce costs over time. Salon360, marketing software has in-built marketing tools that can help you create targeted campaigns and foster long-lasting relationships with your clients effortlessly.
Discover its unique potential with a FREE demo.
