Every salon owner wants to attract more clients, retain them longer and grow their business effortlessly. While flyers have become obsolete, SMS feels outdated and email open rates are low. If there is one secret weapon your salon should be using if it isn’t already, it’s none other than WhatsApp. It’s a game-changer and can completely transform your salon business. The best part? It’s not just used for promotions but a whole spectrum of business operations and customer engagement. It integrates seamlessly into your existing salon CRM and helps you reach a large number of clients in seconds.
Whether your goal is to acquire, convert, delight or engage, WhatsApp marketing for salons can deliver all that and more. When marketing is on autopilot, you can spend more time servicing your clients.
5 Tips to Grow your Salon with WhatsApp
- Appointment Scheduling & Automated Reminders
Appointment drop-offs and no-shows are a serious concern in the salon industry. They’re a silent revenue killer. With WhatsApp automation, you can send reminders 24 hours before the appointment or even automate them using salon booking software. Gone are the days of making a phone call and staying on hold. With online booking, you can instantly book, reschedule or cancel an appointment. When an automated reminder is sent to a client, they are given a couple of options. For example, “yes, I’ll be there” or “no, I cannot make it”. Based on their response, the BOT automatically sends out the next message. This gives the client a chance to act fast and reduces friction while a salon benefits with fewer missed appointments.
- Instant Communication & Real-time Customer Support
We’re occupants of an era of instant gratification. Clients too expect quick responses. WhatsApp is the perfect way to engage with your clients in a quick and easy way. Clients expect salons to respond swiftly. Unlike other tools, WhatsApp offers a direct line to your business. You can immediately answer questions, concerns or inquiries. This not just increases a client’s trust and loyalty in your business but they’re also rest assured of customer support. You can even think of it as an on-demand help desk. Clients’ queries about stylist availability, products and services, or pricing can be instantly answered. At the same time, WhatsApp can be used for post-service feedback.
- Enhance Loyalty with Consistent Engagement
Every salon wants to stay top-of-mind with their clients. Well, this only happens when you engage regularly. The trick is to be consistent with non-spammy engagement. When you start using WhatsApp beyond just promotions, you realise that there is so much more to it. You can enhance client loyalty with your beauty business by sending out monthly beauty tips, product recommendations or any flash sales. Generic newsletters are a complete no-no. This might make them archive your chat altogether. Instead, focus on making personalised recommendations based on their past visits. Scheduling software for salons usually has all client information in it. Refer it to see when clients are due for their gel application or root touch-up. Timely reminders will make the client feel like you truly care about them. A sample message would be “Hey <name>, it’s been 4 weeks since your last root touch-up. Do you want to book an appointment”? For birthday messages, “Happy Birthday <name>. Get a flat 20% off only today!”
- Virtual Consultations
Virtual consultations saw a big rise during the COVID-19 pandemic. However, even after that, they continued to see a rise. A lot of salons offer one-on-one consultations on WhatsApp. Clients send pictures of their hair, skin or nails to get a consultation. This helps with pre-visit Q&As so that better results are achieved and time too is saved. With WhatsApp, clients receive expert guidance from the comfort of their home.
- Easy to Run Loyalty & Referral Programs
While beauty businesses do use the salon CRM to store loyalty points and referral information, they also send it to the client via WhatsApp so that they’re aware of how many points have accumulated over time and how many need to be redeemed. Loyalty and referral updates can be sent via WhatsApp. You can also notify clients when they’ve earned a free service or discount. The salon CRM tracks these visits and triggers important messages to the clients. Codes can also be sent to the clients to encourage referrals.
Integrate WhatsApp into Salon Software
WhatsApp isn’t just to run promotions. It’s beyond that. By integrating it into your Salon360App, you can unleash its limitless potential. With WhatsApp, you can offer client privacy and reply immediacy. Clients find SMS outdated and impersonal in nature. WhatsApp is the best tool to build trust and loyalty that go well beyond the chair.
Discover the unique ways in which you can use Salon360App!
