Planning a wedding is no mean feat. There are so many things the wedding party has to consider and plan for. As the day draws closer, the bride plans for her hair and makeup, and other beauty treatments. While it can be an exciting time for your beauty business as the revenue is about to shoot up, it also means more stress and chaos. However, as a salon or spa owner, it’s your duty to ensure that every bride’s pre-bridal routine is smooth and stress-free. If not managed properly, things can quickly spiral out of control. With a salon appointment app by your side, you can make your clients look and feel their very best.
The Secret to Manage Pre-Bridal Appointments Like a Pro
- Ask Brides to Book Well in Advance
As a salon owner, you need to let your clients know that you offer pre-bridal services. Not all salons offer this. Pre-bridal services usually include skin and hair treatments, makeup trials, facials and body polishing services. The best way to promote the offerings of your salon is by promoting your services on social media platforms, and running SMS and email marketing campaigns. Bridal services are usually done weeks or months in advance. When you ask your clients to book in advance, you too can plan better. Early booking also prevents last-minute rush and chaos especially during wedding season.
- Leverage a Spa Appointment System
The secret to handling wedding chaos is using digital streamlining tools. With a spa appointment system, managing bookings becomes much easier. If you’re the go-to pre-bridal salon in your area, you may have to deal with several brides at the same time. Honestly, it can get quite hectic for you. Thus, when your brides visit you for a consultation, let them know that you use a salon appointment app to schedule bookings. Run them through the self-service booking feature and show them how it’s done. They can simply choose the services they want and automate booking. Once the bookings are made well in advance, they will also receive timely reminders for the same. This also helps deal with double-bookings or missed appointments.
- List out the Package Details on the App
Studies reveal that a communication gap is the biggest problem between salon owners and their clients. As a salon owner or manager, it is your duty to create a treatment timeline or list out the package details on the app correctly. Salon software India allows you to personalise a package as per the bride’s requirement. Every bride is different. Some brides may want skin lightening treatments while others may want hair colouring services. Map out the package against every bride’s name. Here’s an outline of how you can go about it:
- Client Name
- Treatments/No. of Sessions – Facials, waxing, hair colouring, skin lightening, manicure/pedicure, threading, spa services or body polishing and makeup trials. If there are any other unique services, include them too.
Schedule every service systematically and allot the number of sessions required against each service. Intensive skin or hair treatments should usually be completed a month in advance before the big day. In case of any allergies, there will be a gap for the bride’s allergies. Lighter services like waxing or threading can be scheduled closer to the wedding date. Put every service into the salon appointment app against the dates so that reminders can be sent to the clients automatically.
- Create Packages for the Wedding Guests
This is your moment to not just serve the bride on her big day but also her family (mom, sister) or wedding guests. When a bride comes to you for her treatments, ask her if she’d require your salon services for her wedding guests. Wedding guest hair and makeup is usually a big package which can help increase your overall bottom line. You can even customise packages for the wedding guests which is a win-win for both your salon as well as the clients. Be ready to offer trial services free of cost in case you want the bride to book your salon for the entire wedding party.
- Ensure a Buffer Time
Serving brides back-to-back can get exhausting for your staff. Therefore, avoid appointments one after the other. Give a buffer time between each service and also account for delays. With the wedding being round the corner, the bride or her family might have many things to do which might result in them reaching your salon late. By ensuring a buffer time, your staff and you can be happy and mitigate the chaos.
- Appoint One Point of Contact (POC)
Your salon is likely to have a large team (beauticians, hair stylists, nail technicians, managers etc). It’s best to appoint one POC for every bride. This person will act as a coordinator and track the bride’s schedule. If not a coordinator, you can even entirely rely on salon software to manage everything.
Final Tip
With the right technology by your side, pre-bridal chaos isn’t too bad. All you need is a little organisation and Salon360App. It can help you manage appointments seamlessly and make it a stress-free experience for you as well as the bride.
Your brides deserve a stress-free glow! So why not try our free demo as wedding season is round the corner?
