The number of freelancers in the beauty industry is increasing day-by-day. It allows beauty professionals to focus on their passion while serving clients. Freelancers in this field include makeup artists, hair stylists, cosmetologists or beauticians. A common trend that is being noticed these days is that they’re turning to cloud-based salon software to manage their work. This is because it helps them streamline operations, reduce admin work and provide a better experience to their clients. Also, since freelancers don’t have a full-time team or physical salon setup, investing in beautician software is a viable option.
Why 90% Freelancers are Switching to Salon Software India?
- Accessibility & Flexibility
One of the significant reasons why freelance salon software has become so popular is because it is cloud-based. Freelance makeup artists and beauticians are usually on the move and on the go. They need software that can be accessed from anywhere and from any device as long as they have an internet connection. This is a major plus point for them. Whether they’re at home or on a vacation, they can easily view their schedule, make changes and check inventory, all from one centralised system. Software does not require you to be tied to a physical location.
- Professional Branding
When it comes to freelancers, clients usually have trust issues. That is because they don’t have a brand of their own. Using modern tools definitely enhances credibility. For instance, only by having a customised booking page can give you a polished, branded look. Digital professionalism can help you attract affluent clients. When technology is used in the right way by freelancers, client perception changes. It gives an impression that you’re competing with large-scale salons. This particularly helps if you’re a makeup artist who is serving upmarket clients.
- Seamless Appointment Management
A primary feature of cloud-based salon software is its appointment management tool. This allows clients to book 24/7. This helps beauticians organise their daily schedules without the need of cumbersome, manual tracking. Also, before the appointment, clients will receive automated reminders.
- Reduced Admin Tasks
Salon software automates scheduling, invoicing, follow-ups and every other mundane tasks. This reduces the burden on freelancers. They already have the stress of doing everything themselves. When operational headaches are taken care of, they can focus on providing actual beauty services. This also allows them to grow.
- Scalability for Business Growth
It’s true that freelancers have limited budgets. Compared to any other complicated IT infrastructure, investing in cloud solutions doesn’t require any heavy upfront investment. Most salon software plans follow a pay-as-you-go model. Even as a freelancer, if you’re expanding your offerings, you can scale up easily to accommodate your growing needs.
- Client Database Management
Freelancers are known to travel to clients’ homes. They might end up serving so many clients that they lose track of each one’s personal preferences or any other information. One of the biggest advantages of beautician software is that client records can be easily stored and accessed. The beauticians need to simply enter a client’s details including preferences, past history and allergy information. This data can be retrieved and used on the next visit. Doing so makes the entire service more personalised. It gives a client the feel of a salon without physically going to one. Freelancers too have a fair idea of how many clients they’ve served till date.
- Digital Invoicing & Payments
In a traditional setup, freelancers would go to a client’s home, complete the service and then request for payment which they would usually pay in cash. However, in today’s day and age, digital payments are on the forefront. Everyone prefers UPI over cash. Instead of simply asking clients to “scan and pay”, salon software India makes the process a lot more professional. Beauticians can use the software to generate digital invoices and receipts. Also, cloud-based software integrates with multiple payment options including UPI, wallets, credit cards, debit cards, net banking and so on. Clients can pay as they wish thereby making transactions seamless and faster.
- Marketing Automation
Due to the lack of a team, freelancers always fear marketing. They have literally no time to market their offerings. In such a case, switching to software is a boon. It sends promotional messages on your behalf to your clients, integrates with your social media platforms and runs targeted SMS or email campaigns to engage loyal customers. This kind of built-in marketing is something freelancers truly desire.
Salon360App – The Best Freelance Salon Software in India
Salon360App empowers freelancers to run their business like a pro. It not just saves your precious time but also helps you stay organised while you grow your business without investing in a team.
Are you ready to take your freelance beauty career to the next level? Request a demo.
