The holiday season is the perfect time to boost your salon’s bookings with unique promotions tailored for gift-giving and seasonal events. Engaging in promotions during this time not only attracts new clients but also shows appreciation for loyal ones. Here are some of the best ways to make the most of the festive period to increase client retention and reach.
1. Holiday Gift Card Sales
Gift cards make excellent presents, allowing clients to share the gift of self-care with loved ones. Create holiday-themed gift cards with incentives, like a 10% bonus on purchases over a certain amount. Highlight these offers on your front desk and booking page for added visibility.
2. Festive Pampering Packages
Holiday packages are perfect for clients getting ready for parties and gatherings. Combine popular services like manicures, hair treatments, and facials into seasonal packages. This is a great opportunity to increase the value of appointments while offering clients a comprehensive pampering experience.
3. Host a Client Appreciation Day
A Client Appreciation Day can go a long way toward boosting loyalty. Invite clients to a mini-event where they can enjoy complimentary mini-services, exclusive discounts, and light refreshments. This event can create memorable experiences, encourage future bookings, and attract referrals.
4. Social Media Contests
The holiday season is ideal for social media engagement. Run a festive contest encouraging followers to share their favourite holiday hairstyles or nail art, tag friends, or share your page. This approach not only boosts your social reach but also generates buzz about your holiday offerings.
5. Holiday Email Campaigns with Salon360
Utilizing Salon360’s Marketing Features can enhance your holiday campaigns by helping you target specific client groups with tailored holiday deals and gift ideas. With automated email marketing, you can send timely reminders about gift card sales, exclusive packages, and seasonal promotions. This feature makes it easy to engage with clients, boosting brand visibility during the busiest time of the year.
6. Early Bird Discounts for January Bookings
Many clients will be ready for a fresh look after the holidays, so why not offer early bird discounts for January bookings? Encouraging clients to book their New Year appointments early helps keep your calendar filled after the holiday rush.
7. “Book & Save” Bundles
Create bundled discounts on services booked together. For instance, clients booking a haircut and colour together might receive a discount on additional add-ons like a conditioning treatment. Promoting bundles in the winter months can increase service value and encourage clients to try something new.
