In today’s fierce beauty business landscape, every decision you take should be backed by solid, reliable data. A wrong decision can cost you a client. Hence, we repeatedly mention that in any business, it’s important to take data-driven decisions. No matter what the scale of your salon is, without a systematic approach, it will reach nowhere. Salon CRM software is the secret to attracting more clients, optimising operations and accelerating business.
What is Salon CRM?
For the uninitiated, salon CRM is a tool that is specifically designed for salons (nail, hair). It stands for customer relationship management. Safe to say, it manages every aspect of a client’s journey and relationship with your business. It helps you take key business decisions as well as helps you plan your next marketing move. It’s an all-in-all. Think of it as your digital assistant, hair salon software or anything you’d like. It helps you deliver a VIP experience to your clients every single time.
5 Benefits of Salon Client Management Software
When it comes to attracting new clients to your salon, CRM can certainly be a game-changer. Here’s how:
- Stores Client Information
A CRM stores valuable client data. It’s 100% safe and secure. You can store all kinds of information about your clients including name, date of birth, frequency of visits, preferred services and stylists, purchase history and more. This information stored in the CRM is not just to maintain a database. It can be used to create client personas, to segment clients, and to tailor marketing messages based on their past purchases and service history. The data can be used to craft an image of who your “ideal client” is.
- Occasional Campaigns & Personalised Marketing
The client management software can be used to send birthday/anniversary wishes along with promotions. This helps you build their trust and also enhances client retention. You can pre-set the discount you want to offer a client on their special day. Besides this, the CRM can also be used to run targeted, automated as well as personalised marketing campaigns. If a particular client hasn’t visited in a while, send them a “we miss you” email along with a 10% discount on any service.
When you segment your clients as per active and inactive groups, it becomes easier to reach out to them. Win-back campaigns are also effective. These apply to clients who haven’t visited your salon for over three months. Besides these campaigns, it’s important to run targeted promotions all year round based on individual preferences and past purchase behaviour. For instance, if a certain client comes to you only for hair services, send them an SMS or email when you’re running a promotion around them. This not just keeps them aware but also makes them feel valued. They may forget that their haircut is due but the CRM won’t. This way, you won’t lose business as the client will promptly schedule an appointment.
- Run Referral & Loyalty Programs
A CRM is all about your clients and your relationship with them. The best way to encourage repeat client visits is by incentivising them. Loyalty programmes are a tried-and-tested way to boost client retention. Reward clients for each visit. You can set up the system the way you want. One way is a points-based system. You can even opt for a punch-card system. Clients tend to book often in order to redeem their points or avail any freebie. It’s a win-win for both parties. Besides loyalty programs, you can even run referral programs. It’s a kind of word-of-mouth marketing which can increase your client base.
- Offer Online Booking Integration
When your salon CRM is integrated with an online booking system, your clients are more likely to stick around with you. Today’s clients prefer ease in everything. If you expect them to wait till your salon opens for them to schedule an appointment with you, forget about retaining them. An online booking system reduces friction. It makes it easier for new clients to schedule an appointment. Give them the liberty to book 24/7 via your website or social media pages. You can even add your booking widget to your Instagram page or Google My Business profile.
- Rebooking & Review Automation
Client management system has a crucial role to play from the beginning till the end. Once a client leaves your salon, send them a post-visit message asking them to leave a Google review. You can even attach the link to the E-bill. The software also churns out positive reviews from negative ones. This helps significantly with online reputation management. Once this has been sent, you can set up automated rebooking reminders. For instance, certain services are timeline-specific. Waxing, threading and lash-fills need to be done every three to four weeks. Clients might forget but your salon CRM will always remember. This keeps all the chairs in your salon full and builds a long-term relationship.
Final Words
Salon CRM software is no longer a tool anymore. It sets the foundation of your business. Explore Salon360App, a CRM made for businesses of all shapes and sizes. Book a free demo and watch your business get transformed.
