When you run a salon or spa, you need to come up with exciting salon programs to keep your clients hooked.
Running different kinds of programs in your salon not just boosts your revenue but also helps in building a community of loyalists.
Over a period of time, you tend to build a long-term relationship with your clients while offering them exclusive perks and benefits. This makes it a win-win for both.
A lot of salons only stick to client loyalty programs because they are easy to run and execute. However, have you ever stopped and thought about what benefits salon membership programs have?
Memberships are the secret sauce to drive client relationships and ensure your beauty business is experiencing a steady stream of revenue.
If you’re seeking inspiration to get started, you’ve come to the right place. We’ve got some of the most exciting beauty salon membership ideas that your clients will love.
Key Takeaways
- Learn how to create a membership program that your clients will love.
- When you’re designing a salon membership program, exclusivity matters. Clients love VIP access, new launches and limited edition drops.
- In order to WOW your clients, you need to constantly implement high-impact strategies and design the program in a smart way.
Salon Membership Program Ideas with Examples
A membership program in a beauty business goes beyond the conventional points and discounts. Clients usually want more. This is what keeps them invested in your brand. Here are a few ideas you can implement:
Subscription-based Monthly Memberships
As the name implies, with a monthly subscription, clients can avail a certain number of services each month. There are a lot of clients who like getting their hair blow dried every week for special events. This kind of membership is something that will definitely appeal to them.
Levy a flat monthly fee for the services. You can even customise the membership model based on the client’s requirement. For instance, what are the services that they avail the most at your salon?
With this approach, your salon business is assured of its income while clients will return regularly too without worrying about individual costs.
Another benefit of this model is that clients can choose from services that suit their needs best.
Subscription Status Hybrid Model
Salon clients are aspirational. When they purchase a membership from your salon, they want to feel elite and show off among their friends.
Instead of basic membership deals, you can even create a subscription-based status hybrid model. Ensure there are service tiers such as silver, gold and platinum.
Based on the price of each service, you can group them accordingly.
When clients purchase higher tiers, their status/social recognition increases. All a client has to do is pay the monthly fee and enjoy unlimited services.
As a salon owner, if you want to enjoy recurring revenue, this kind of customer membership program works best.
Dynamic Package Bundles
A lot of clients also feel hesitant to purchase a membership. Well, in that case, you can appeal to them by creating package bundles.
When you bundle up services, you end up creating an amazing deal. You can create a package that is a win-win for you as well as the client.
Each package can focus on a specific pain-point. Here are a few examples:
Glow-up Bundle – Monthly Grooming
This kind of package is ideal for clients who visit you every month for a basic upkeep. Here’s what you can include:
- Threading
- Waxing – Full arms, full legs and underarms
- Mini facial/clean-up
- Hair wash and blow dry
In order to be assured of recurring revenue, this package is a sure-shot hit. Offer it to your frequent clients at a discounted rate so that they’re encouraged to come back again the next month.
Party Glam Bundle
This package is ideal for one-in-a-while party-goes. It should include:
- Haircut + blowout/styling
- Full facial
- Manicure + pedicure
- Basic makeup
VIP Luxe Bundle
As mentioned earlier, clients want their salon experience to be premium so that they can show-off in front of their friends and family. If you’re a high-end salon owner, you need to offer a premium bundle that caters to the VIP or luxe segment. You can include:
- Unlimited blow-dries/styling
- Anti-ageing/Hydra facials
- Advanced hair treatments – keratin, smoothening, Botox
- Surprise gifts
- VIP access to beauty events
- Exclusive product samples before it hits the market
Memberships are great but packages are equally good. Salon package bundles are also memberships in a way. When you price your services at a discounted rate, clients feel like savvy shoppers and are encouraged to return often.
Gamify the Membership Experience
Don’t make your membership program another salon rewards program. It should include a certain level of thrill and be the most sought-after thing that your clients will want.
All we mean is that you can turn your membership into an addictive journey. Think levels, badges and achievement milestones.
When you gamify the experience, even uninterested clients will want to participate.
For instance, allow clients to unlock a special reward once they complete five purchases. However, the reward you offer them should be worth the wait and something substantial.
Think of your salon as a gaming arcade. To unlock the perks at each level, there should be some kind of progress bars. This creates engagement and not just client spending.
Community-driven Membership Model
When you start a beauty business, don’t just be limited to offering services to clients. Go beyond that. Your salon should strive to build a tribe or a community.
Research reveals that clients don’t just visit a particular salon for the services they offer or the benefits. Instead, in the long run what makes them stick are the connections they’ve built over the years.
When we say community-based memberships, we’re referring to exclusive clubs. At your salon itself, create a “blow-dry club” or a “hair-colour lovers club”. Members will not just visit your salon for their favourite services but also to interact with fellow members.
You can even dedicate a day in the month, where members of each club meet and share their experiences. If not in-person events, you can even host virtual events.
Salon peer networking helps clients of similar interests interact and socialise with each other.
Perks that Turn New Clients into Members
Besides salon membership programs, you can even WOW clients with small but significant benefits. Here are a few perks that clients love:
- Complimentary Add-ons: Let’s assume a client has purchased a membership. While that’s great, you can even just surprise them once a month with a free add-on. The add-on you offer them doesn’t have to break the bank.
For instance, if you’ve launched a new service, you can offer it to your members for free for the first month so that they can try it and recommend it to their friends.
- Priority Booking: When clients purchase a membership, they’re no less than VIPs. At least they want to be treated like VIPs. You can offer them a seamless booking experience by redirecting them to your salon software.
Whether it’s booking, rebooking or cancellation, let them do it from the comfort of their home or wherever they are. After all, who doesn’t love being first in line.
- Irresistible Birthday Discounts/Benefits: Birthdays are a time when clients loved being pampered by their favourite salons. Make it even more special for them by offering a unique discount or gift.
A lot of clients will join your membership program only to receive these perks on their special day such as their birthday or anniversary. Thus, when you’re chalking out unique surprises, keep the client in mind.
These perks might seem small. However, they WOW clients and turn them into members.
Benefits of Running Salon & Spa Membership Programs
- Enhanced Client Loyalty
By running membership programs, you increase the likelihood of repeat visits. When clients know they have prepaid for services, they’re likely to visit often.
- Assured Recurring Revenue
Every salon owner wants a steady income stream. Recurring revenue makes this possible. Therefore, it’s best to sell memberships during slow seasons. This assures you of a fixed income as clients will be required to pay the entire membership amount upfront.
- Better Upselling Opportunities
When clients become members at your salon, they’re not just members. Instead, they are loyalists. They’re more open to trying out new services or products than new clients.
In case there is a new launch, your stylists or technicians can simply mention it to the client and they will be ready to try it out without any hesitation.
In Conclusion
Transform your beauty business into an exciting hub with client loyalty programs and salon membership programs. Clients are more likely to associate themselves with salon businesses that give them a competitive edge.
With the right tools by your side, managing memberships can be a breeze. Tools like Salon360 offer a comprehensive membership management feature that allow you to create, run and manage membership programs/models.
It also helps with automated billing, client visit tracking, and detailed reporting. By integrating salon software into your existing business model, you can focus on delivering unique customer experiences while the software handles all the membership-related queries.
Ready to explore the future of salon membership management?
