In the beauty salon world, demand is never constant. Instead, it comes in waves. There are busy periods and the peak season, and then come the slump months. It can be quite disheartening to see empty chairs on your salon floor.
Have you ever stopped and thought – what is the secret to keep your salon busy all year round?
Well, it’s none other than seasonal packages. Clients love them and most importantly, they align with their needs and mood. Creating packages for every season makes your salon relevant. This way, you can constantly have clients walking into your salon and maximise every revenue-making opportunity.
In this blog piece, we will be talking about why seasonal packages matter, how to craft them and how to market them to boost client retention.
Salon360App, salon software, is here to help you survive every season like a pro.
Why Seasonal Packages Matter?
Seasonal packages are all about anticipating client’s needs. It’s about bundling services that are high-value and relevant to every season. It’s true that seasonal marketing can be a gamechanger for the beauty business.
As a salon or spa owner, it’s important for you to understand the unique opportunities every season poses.
In order to thrive in today’s competitive beauty landscape, creating packages is imperative.
Key Takeaways:
- Packages create a sense of urgency. It’s true that people hate missing out or losing out on beauty salon offers. Creating packages for every season can boost bookings within your salon.
- Another advantage of having beauty salon packages is that it taps into a client’s needs. Every season is different and brings with it various concerns. For example, dryness in winters, skin damage from sharp sun in summers, etc. This gives your salon a chance to promote offers that accurately meet a client’s needs. It’s all about how you tailor your services to make your salon more relevant.
- When you create service bundles, they increase the average ticket size. Clients who only avail haircuts at your salon, may be tempted to try a combination of services. It’s best to combine complementary services into seasonal packages.
- Lastly, your salon can capitalise on slow periods or the slump season. Instead of waiting for bookings to happen, it’s best to offer packages that are timely, and can drive sales and revenue.
Don’t think of beauty salon packages as mere decoration. It’s a strategic move.
Creative Seasonal Package Ideas for your Salon
First, and foremost, it’s important to create seasonal beauty packages that are compelling. As a seasoned salon owner, you know that the competition out there is fierce.
It’s best to start by mapping out the major seasons – spring, summer, monsoon, fall and winter. Next, you can map out key events/holidays. This can serve as a calendar that can help you plan ahead.
For every season, reflect and ask yourself what the client’s needs are, what services may be most in demand and what’s the current mood that fits.
Next, it’s important to identify a client’s pain points for every season. We’ve listed the pain points most customers have during each season:
- Spring: Since this is after the New Year, clients usually look forward to a fresh start, and crave services that transition from heavy to light days.
- Summer: Sun damage can affect the hair and skin. Also, beach holidays can lead to tanning. A few popular services during this period include skin revival, facials, hair colouring, etc.
- Fall: There is a drastic change in the weather during autumn and fall. People are generally prepping for the holidays.
- Winter: Dry skin and hair bring in the need for restorative treatments.
Now that you’re aware of a client’s needs and pain points, let us look at the service bundles you can create that offer obvious value to a customer.
Spring Fresh Reset
(Giving your package a creative name increases its value and gives it a seasonal feel)
Early spring is usually January to March. The holiday season would have probably left your client’s hair and skin damaged and parched. A few good package inclusions you can have are:
- New Year, New You: Include a haircut + scalp detox, and colour refresh
- A hydration package – skin moisture mask, hair mask, manicure and pedicure
- Bridal beauty preparation – it’s best to target brides-to-be during this time. It may be a good idea to come out with a pre-wedding season glow package. Bridal package inclusions – facial, manicure/pedicure, makeup trials, and so on.
- Don’t forget to include retail in your package. A winter skincare kit and hair products are an absolute must.
Summer Vacation-ready & Back-to-School Packages
Summer season lasts from April to June. During summer months, salon businesses are naturally busy because of vacations and holidays.
Clients want to look their absolute best before they go on a holiday. With that being said, a strategic beauty salon package can further help. It can help you maximise this peak period.
- Pre-vacation ready package: Waxing, manicure/pedicure, facial and hair trim.
- Mother’s Day special: Blowout + gel nails + hair styling + complimentary gift
- Colour Refresh: Brightening hair colour treatments to remove winter dullness
- Retail Therapy: Stock up on travel-sized beauty, skin and hair products and fresh fragrances.
Besides this, during late summer, it also may be a good idea to promote back-to-school packages.
It’s ideal for students that are heading back to school after the holidays. You can even consider offering discounts and referrals bonuses during this time.
Autumn/Fall Festivity Package
Autumn or Fall is the time during which your clients are getting ready for the festive season.
Your salon can offer unique opportunities to prepare clients for the upcoming holidays. After the rough months of monsoon, clients want to engage in some much-needed TLC. The best time to offer this package is September to October. We’ve made a customised package for you:
- Beach Repair Rescue: Ideal for clients who’ve just come back from a holiday. Offer de-tanning services, post-sun hair repair, and a hair mask.
- Autumn Luxe Colour: Before the festivities, a colour refresh is a must. Whether it’s highlights or a global hair colour treatment, clients would love discounts and offers around the same.
- Halloween Party Glam: Create packages around Halloween hair and makeup. Haircut offers are welcome too.
- Retail Therapy: Holiday gift sets, gift vouchers, samples, and more.
Winter Hydration Glow
During winter months, the skin becomes dry and dull. While it’s the holiday season, it also brings with it the post-holiday slump. January and February are two months in the year when salon owners struggle to breakeven.
Well, by crafting the right salon packages for the season, you can attract clients to your salon. It’s best to target clients who are seeking renewal and revival.
- Winter Repair: Feature services that address winter hair damage. All the holiday styling and harsh weather can make the hair dry and dull. It’s best to promote haircuts and deep conditioning treatments during this time.
- Gift Sets: Capitalise on last-minute gifting by offering gift vouchers, bundles, and retail gift sets. Highlight the value and customer saving.
- Provide Special Promotions: This is a good time to offer discounts, BOGO, and bonus referral points. Clients are in a happy mood and don’t mind spending a little extra if they’re benefitting.
- Winter Skincare: Deep-moisture facial + Waxing + Hand/Foot massage and warm treatment.
Crafting the right seasonal packages for your salon can considerably increase the value of your business.
While choosing a package name is of utmost importance, you should even clearly have a description for every package along with the price, inclusions and timeframe. Also, do not forget to highlight the value. For example, if your package is for Rs. 15,000, and clients can buy it for Rs. 10,000, highlight the Rs. 5000 saving.
Salon Package Creation & Tracking
A common mistake salon owners make is that they launch their package but forget to promote it. By investing in the best software for beauty salons, you can create and track your package effectively.
By monitoring the effectiveness of a seasonal package, you can improve it for the next time. A few key metrics every salon owner should be tracking are:
- Number of bookings per package
- Average ticket size
- Revenue generated
- Repeat clients generated
- Client feedback/reviews on social media
Final Thoughts
Crafting seasonal beauty salon packages that can drive real results is something that requires a solid understanding of your clients. When done right, packages can enhance client loyalty, client spends and your overall bottom line.
With constant evaluation, you can even make price adjustments. Instead of becoming a salon that rides into the wave of holidays, become a salon that can adequately meet the needs of a client throughout the year. Change your package offerings every quarter and watch clients becoming unpaid advocates.
Your beauty salon clients need a reason to book. With Salon360App, smart salon software, you can seamlessly design, sell and track seasonal packages. With easy client segmentation, create seasonal specials or limited-time offers for a certain clientele.
Ready to unlock the limitless possibilities of the best software for beauty salons?
